What is Social SEO?

Social media can range from blogs, websites, social media platforms – such as Facebook, Twitter, Instagram, etc. – bookmarking sites, discussion forums, e-commerce, online reviews and personal networks. Billions of individuals, worldwide, are using social media on a daily basis.

From professionals to mothers, teenagers and baby boomers – different and unique individuals who come from different backgrounds are online. Brands that do not have a strong or active presence on social media are missing out business opportunities and building relationships with potential loyal consumers.

Using social media is the most popular way for clients to find a business.


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Not only does being absent from Social Media make a brand miss the great opportunities to connect with potential and current clients, but it also decreases the position of the ranking on the search engine results page (SERP). Over time, links have lost some of their value – enter social media.

If links were a way for people to “vote” in favor of sites, social media sharing represents a way for that voting behavior to continue. Social signals are emerging, as ranking factors, as search engines determine how to leverage our social interaction and behavior. Just as search engines don’t count all links equally, they don’t view all social accounts on media platforms as being the same. With that being said, more reputable accounts will leave a better impression on search engines. Ideally, you want to gain references from high quality accounts and participate in any form of conversation with them to help with social SEO.

Similar to links, getting quality social shares is ideal, but being shared widely on social networks is just as helpful. Again, participation and engagement on sharing sites is crucial. Not having a social media presence is hurting the brand.

the NEXT generation of SEO

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the social trifecta

Social media promotion, combined with expert SEO strategy, can bring more exposure to your company than you could ever imagine. We use a three-prong approach to harness the power of social media, social media networking, and SEO strategy.

The combination of the three will deliver maximum exposure for maximum results.



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we utilize

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Get Started with SOCIAL SEO